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What is straetgy> - Coggle Diagram
What is straetgy>
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Often defined as the match between what a company can do, its strengths, with the endless possibilities of what it might do, based on the context of its environmental threats and opportunties
Its primary focus is to ensure the organisation is effective but also have a concern with the efficient use of resources in meeting orgsanisational objectives
Strategy is the direction and scope of an organisation over the long term, which achieves an advantage in a changing environment through its configuration of resources and competencies, to fulfil stakeholder expectations.
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It is often a deliberate choice a decision to take a course of action rather than reacting to circumstances
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Strategy is also considered as a pattern or plan integrating an organisations major goals, policies and action sequences into a cohesive whole
The strategy context involves an understanding of the internal and external environment and the pressures on the organisation, strategy content includes the options created from the SWOT, the actions the organisation is going to take and the strategy process considers the creation of strategy and its implementation