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MARKETING MIX - Pricing - Coggle Diagram
MARKETING MIX - Pricing
Cost based
Total cost approach
Marginal cost pricing
Cost plus pricing
Competitor based
Going rate pricing
Competitive bidding
Customer based
Demand
Good value
Value added
Psychological based pricing
Product Mix Pricing
Product line pricing
Optional product pricing
Captive product pricing
By product pricing
Product bundle pricing
Business market
Functional discounts
Quantity discounts
Cash discounts
Saesonal discounts
Allowances
Informing pricing decisions
General survey
Price sensitive analysis
Conjoint analysis
Elasticity modelling
Experimentation
Ethical considerations
Dynamic pricing
Segmented pricing
Super sized pricing