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Module 2, G1 (IBS3 Evonne, IBS3 Jenny, EIPHD2 Casper, DCH3 Monica),…

- - - - special rewards can't be sustitude
        
        ex:individual hand-print T-shirt、
        game's NPC be named by backers
        
        advantage
        
        give founder new ideas
        
        ex:character's tatoo
        
        ex:let backer be executive producer of the film ($500)
        
        more people support、know the project
        
        give founder higher motivation
    - - good reputation
        
        advantage
        
        good for next time
        
        ex:POIEMA
    - - let backers keep on your steps
        
        advantage
        
        hear the feedbacks
        
        urge yourself
  - - - avoid to make goal too big
    - - set a realistic budget
    - - sucess
        
        most projects get little more than its goal
        
        50%
        
        few projects get much more than its goal
        
        1%
      - fail
        
        most projects get little percentage of its goal
      - don't overestimate
        or underestimate
  - - - But price it out is important
        
        know how much will cost
    - - different level defferent reward
        
        But simple
    - - reward level : over $50
      - much more difficult
        
        need shipping fee
        
        return problem
      - suit for the project which sells real product
        
        technology, design, or fashion
    - - suit for the project which sells concept
      - reward level : $20~$50
      - easy to allocate
    - - suit for all kind of small donor
      - reward level : under $20
      - make people willing to donate
        
        give them sense of participation :
- - - - 67%
    - - three person
        
        relationship
  - - - potential backers/buyers
    - - but consulting cannot solve all your problems