Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Impact/Use of Instagram in Marketing, image - Coggle Diagram
The Impact/Use of Instagram in Marketing
Advantages
Simple and easy way to promote product/ service
Edit photos, add filters, crop in the app before you upload (make final edits)
Interactive
Instagram Stories
location based hashtags
Poll stickers (increase engagement)
Clickable links
Question stickers (viewers can respond to/start conversations)
Live stream
viewers can react with emoticons
Viewers can comment and communicate with whoevers live (chat)
comment section
respond to follwers comments
allows quick response times
Instagram is accesible to anyone with a mobile device
Also available to anyone who has acess to the web. (some features are not available)
Connects you to your target audience
Fastest growing social network
Expands target audience reach
Instagram is in real-time
Gives a visual representation of the business
Allows you to post content easily
Disadvantages
Created specifically for mobile devices, not everyone has a phone, target consumer may not have a phone.
Posts don't support clickable links
Links can only be accesed through profile (bio/website link)
Images either have to be uploaded via mobile device or PC app
Advertising is not as focussed
harder to targer local markets
Instagram has fewer options in narrowing down audience
Your targeted audience might not even have an Instagram account
Target Audience
Depends on many factors
What the product is
What the service is
What is being promoted
etc.
who is being promoted
