Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING MIX - Promotion, Coded Message, Decoded Message - Coggle Diagram
MARKETING MIX - Promotion
Advertising
Personal selling
Direct marketing
Digital marketing
Sales promotion
Sponsorship
Public relations
Communication process
Source
Medium of transmission
Receiver
Problems
Technical
Accuracy of the coding
Semantic
Accuracy of the decoding
Effectiveness
Effectiveness of the decoded message
Coded Message
Decoded Message