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Game Marketing - Coggle Diagram
Game Marketing
General Visibility/Content Marketing
(on MVP/ Vertical Slice)
Reddit
What to post
GIF
Strategy
r/gaming, r/indiegaming, r/gamedesign, r/gamedev
Twitter
(personal landing page)
What to post
GIF
Image
Strategy
Hashtags
gamedev, indiedev, indiegame, madewithunity, screenshotsaturday, indiedevhour (3am thursday)
"Blogging" (thread)
Instagram
What to post
Video
Strategy
IGTV updates
Eye-catching gameplay videos (story & post)
Hashtags
gamedev, indiedev, indiegame, madewithunity, screenshotsaturday, indiedevhour (3am thursday)
FB
Strategy
Share to groups
What to post
GIF
Image
Social Media Content Ideas
https://bit.ly/3tlgtBC
https://bit.ly/3aoOQ26
https://bit.ly/3re634W
LinkedIn
What to post
Video
Articles
Stories
Strategy
attach link to blog / website
mentioning people
Hashtag
gamedev, indiedev, indiegame, madewithunity
Sales/Community Marketing
(X months before launch & ON launch)
Game Website (individual game landing page)
Mailing list
https://bit.ly/2Jth42h
Tool: mailChimp
Game Store links
Social media links (if have)
Games Info
Press kit + list
https://bit.ly/38IUjjx
https://bit.ly/38IUn2L
https://bit.ly/38F712C
Teaser / Trailer
https://bit.ly/38Q1WEW
https://bit.ly/3pBQyTx
https://bit.ly/37X7kXl
Store page optimization
Steam, EPIC, Appstore, Playstore, itch.io, GOG, Humble
SEO and keywords
via Content Creators (influencers/youtuber/streamers)
https://bit.ly/3aVuIq7
Tools: Keymailer / Woovit
Launch Campaigns(?)
Discord server
https://bit.ly/2L6M7RH
Google Knowledge Panel
Awards Submission
https://www.stardust.ch/game-awards-and-submissions/
Platform publishing contact
Switch, PS, XBOX, EPIC
Run to Events (showcase)
https://www.akuparagames.com/festivals/
