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product and service design - Coggle Diagram
product and service design
Design thinking principles
no idea is too wild, remove restraints
understanding the user- market research
collaborate with all business functions to solve problems from different peoples perspectives
re framing ideas- take a step back and look at the issue from another angle
test your ideas- create prototypes and obtain feedback
see the bigger picture, think holistically, looking at what you are doing in the correct context
importance of new product development Whalley 2017)
New Generation products- a completely new product and redesign of an existing product. significant redesign
breakthrough products- very unique product created. very many products sucseed in this market
incremental enhancement of existing products/ minor product changes
new product failures
company cannot support the growth/ cannot sale up the production quick enough
launching a product too early- before the functionality meets the markets needs. example windows vista
doesn't appeal to the market
customer doesn't understand the product and cannot see any benefits from buying it over another product
no market for the product
Design as a process( slack et al 2011)
2, concept screening, where ideas are checked for their probability of being effective
3, Preliminary design- first early version of design are created
1, concept generation
4, evaluation and improvement- product and features are developed before testing it in the market
prototype and final design- tested by customers
UK design council
Phase 1- discover, such as market research and creating multiple new ideas to present to product design team
over control from managers can also restrict creativity
Phase 2- The define phase is described as filtering out ideas that wouldn't be successful in development stages
sometimes good ideas can be overlooked
Phase 3- The develop phase, usually through creating various prototypes- could be virtual plans etc
phase 4- deliver. refining ideas from prototypes, ensuring health and safety and manufacturing legislation is met etc.
product design aspects
aesthetics of product
produce and parts availability
maintainability
reliability
durability of product
durability of product
The service concept( Johnston and Clark 2005)
the service experience- what steps do customers go through during the service, is every step enjoyable to the customer?
The service operation- The customer will compare the percived benifits
The organizing idea- what is most important about service experience. what is the services purpose?
The service outcome- designers must know what the custoemer is wantign to gain out of the experience, and must find a way to measure this.
Quality function deployment- used to define what the product functionality and technical specifications need to be to meet customers expectations
2, identifyig product characteristics needed
3, link attributes and cateteristics
1, what attributes?
4, identify possibe trade offs, that need invesgiaton or agreed comprimise
5, Compare your proposed features with market competition features. decide why the product will have a certain feature and characteristic, brand creation
6, decide which levels to deploy and the level of the characteristic( How much)
customers wants and needs
used to decide what trade offs to make and what is more important to he customer
finding links between technical characteristics and consumer appeal
creating a relationship matrix QFD matrix