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Crowdfunding – Module 2, G2 member, image, image, image - Coggle Diagram
Crowdfunding – Module 2
Interview with Christian Strevy
Film maker
Crowdfunding
Kickstarter
Raise money
Example reference
Success
The factor
Crowdfunding comes from
Family and friends
Platform
Stranger support
Video
Good
People trust
Support
Poor
Not support
Interview with Stephanie Pereira (Director of Learning & Engagement) from Kickstarter
Why kickstarter?
Unique & Exclusively for creative projects
Question (1)
What If someone'd like to do before launch a product?
Make a video and enough time for promotion plan
To do creative community at what you are doing
To build and engage the audience
For example
Tim Fite, an artist and musician, want to raise $15,000
Step one- getting online
Step two- actively posting videos and drawings on facebook and on instagram
Step three- testing people, started inviting people to participate in the campagin- learn who your community is
Step four- do marketing in advance and engage your community
Step five - do Q&A with your community
1 more item...
Advice: Don't just blindly copy what people did
pay attention to what was popular, what did a lot a people back for and take some time to look through people's updates
Selecting Your Goal & Reward Levels
Selecting Your Goal
result
succeed by a little
only 1% of projects raise 10 times of their goal
fail by a lot
less than 25% of projects raise 35% of their goal
50% of projects get 10% or less above their goal
considerate
budget
raise almost exactly what you asked for
raising is not your profit is revenue
expenses
5 to 8% earnings to the platform
taxes
Reward Levels
most reward is under $50 in cost (20-50 )
create donation levels
challenge
shipping internationally
returns
logistics
digital rewards> physical rewards
more powerful and easy to fulfil
simple, multiple different tiers
What Sort of Preparation Should You do?
An Overview from Kickstarter
HR
2/3 of projects
Team ~3 members
(Friends | Spouses)
Money is raised by their own
1/3 of projects
Individual
Time
81% of people
Part-time
19% of people
Full-time
The more of it you do in advance,
The more successful you're likely to be
(Step 1)
Making a research
by yourself
Look at
similar projects
What did they do?
What are the success factors?
What efforts are important?
What's the difference with your project?
Refer to basic guides
on Crowdfunding sites
Kickstarters
Kickstarter’s Creator Handbook
Funding Circle
Investor Guide
Go fund me
How GoFundMe Works
Indiegogo
Crowdfunding Field Guide
building relationships
connecting with donors/investors
thinking about kind of model
(Step 2)
Talking to people before hand
Potential
Customers
Will they understand your pitch?
Trade-off between
secrets
vs.
helpful feedbacks
?!
Will they back your project?
Show up problems in your project
Managers
Retailers
Reviewers
Experts
Advisors
(Step 3)
Planning Time
(depend on what your goal is)
building prototypes
analyzing and managing risks
HR risks
Finance risks
Implementation risks
Media and networking risks
doing budgeting planning
figuring out logistic planning
thinking about media planning
(Step 4)
Hiring consultants or helpers
They can not solve all your problems
Make sure you have time to find a good advisors
You can do something without consultants
They have to understand the context of the community that your project is in
G2 member
IBS3 邵渝恬 Katharine
IBS1 Loy
SoM1 黃文勝 Victor
IBS3 陳偉良 Wee Liang
