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Fundamentals of Public Relations - Coggle Diagram
Fundamentals of Public Relations
History, organization and scope of the field of public relations
Birth of public relations
It was by Ivy Lee
Era of information transparency
Get it right and let it be known
Articulation of public relations in communication sciences and social sciences
Related social sciences
Institutional comunication
Theory of communication and public relations
Role of communication in the exercise of public relations
Main areas and specific roles of public relations
Public, governmental and non-profit area
Consolidation and imaging
Public opinion
Two-way communication
Institutional advertising
Strengthening of the human factor
Execution of campaigns
Ceremonial and protocol
Differences between public relations and marketing
Marketing and its objective
Public relations to support marketing
Public relations as a source of information
Propaganda as a source of information
Basic needs for the exercise of public relations
Political freedom
Party plurality
Social economic situation
Need and desire
Scope of profession
Government entities
Private businesses
Charities
Educational institutions