Easy to take to safe option, when no clear overal better choice

We are not stupid to not know which choice is better, there is no one better choice

4th option next to worse, better and equal is "on a par"
It matters what you choose, they are not the same, but are in the same league/ neighborhood of value, while at the same time very different in kind of value.

When we are making hard choices. We have the option to create reasons for ourselves. We decide what is important for us. Through our choices our values becomes apperent. They choice shows what is important to us how we want to live our lives.
We are able to excercise our normative power!

Authors: instead of looking for reasons out there, we have to look at reaasons inside us. What do we want to do. It is up to each of us.
Drifters: They don't make a choice from their own values. They allow the world to write the stories of their lives. They let outside reasons make the choice for them.

Find problems you can solve for a customer with your expertise

Researching potential customers, do they have funds, can they use the product.

Resistance is often fear: mention it, take it away, share it if you cant solve it.

Staying up to date:
Time to read scientific and professional litarature, attending seminars, talking with colleagues that can help with advice.

Diffucult job so nice to work small tips and tricks from experience colleagues

Limited impact to the politicisation
The impact of research on policy and practice is weakened when it gains a reputation for being biased and partisan.

Methodological
Mismatch between generic features of practice and
aspects of the methodologies employed in education and social research.

Complexity and inconsistency of findings
“The bottom line is that social scientists have not been able to discover generalizations that are reliable enough, and about which there is enough professional consensus, to form the basis for social policy”

Standard setters
Propose and diffuse the same solution for different customers.

Information sources
Provide customoers with specific information about market or technological trends

Theory of Action
Table 1 gives an example of learning analystics tool. It shows different stakeholders and what aspects they find important.

Every stakeholder in the problem in Educational sciences might have different theories of action of what is the problem and how it should be solved.

As a consultant if your solution does not work for all stakeholders it will not be adopted. This will cause a gap between reserach and practice. Because stakeholders will think it is worthlesse eventhough it comes from reserach. because it is not solving their problem.

Have an open conversation where everyone is heard, weigh all theories of action. By weighing them and the proposed solutions an consultatent can choose the solution that incorporates most theories of actions. The once excluded should have been invalidated.