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MARKETING MIX - Product - Coggle Diagram
MARKETING MIX
- Product
Product
Level of benefits
Core product
Core benefit of product
Actual product
Packing
Features
Brand name
Quality
Styling
Augmented Product
Installation
Warrantly
Delivery and Credit
After sale service
Types
Convenience
Shopping
Specialty
Unsought
New product planning
Idea generation
Idea screening
Concept testing
Market/business analysis
Product develpment
Test marketing
Commersalisation
Place
Promotion (Distribution)
Price
People
Process
Physical Evidence