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BNA_G4_New Retail – Hema Supermarket, business model canvas, G4 (陳議心, 張博崴,…
BNA_G4_New Retail – Hema Supermarket
Amazon Go v.s Hema
Amazon Go
no face-to-face interaction
unmanned stores
The goods are mainly semi-finished foods, fast foods, snacks, and staple foods that can be eaten directly
Hema
Foods are really fresh
Arrive your home within 30 minutes
Cheap
chefs that will cook shoppers' groceries on demand
face-to-face interaction
what is new retail?
Customer orientation
experience commodity in the store and buy something at home
combine the online and offline
choose the channel which them consume the product by themselves
Every service are based on internet no matter online or offline service
realize customer consume habit
provide customized service and information
Online payment
Logistics distribution
Inventory management
connect the information between merchandise and
stock
Order processing
Traceability
New Challenges
too much consumer channel to choice
how to keep the quality of service
marketing model should be more precise
for the product or service what 、how 、where they sold
Low loyalty
highly replaceable
Fierce competition
different sailing channel has different competitor
How they face new challenge
customer
expand their service area and provide 24 hour service to customer
merchandise
provide more suitable and precise product or services to customer
channel
make customer can get the commodity or service with more easier way
Hema Supermarket
features
Offline
combination of market and restaurant
be cooked in store
Code scaning
know the ingredient better
offer the suggestion of similar products
cashless way of paying
Online
Order by the app
fast delivery
membership activities
app that will record our shopping history
have personal service experiment
200 stores since 2016
key services
the combination of Online and Offline
Big data
B2C
Analysis Customer consumption behavior
B2B
decrease the Unnecessary cost
products from all over the world
traditional retail v.s new retail
traditional retail
pros
Will not expand without direction
cons
Don't want to break through
Adjustments to new thinking and new strategic directions seem tired
Typical pattern
department stores
supermarket chains
shopping malls
convenience stores
new retail
pros
can buy anytime,anywhere,anyway
Diversification
Smart retail
cons
immature development
Internet-based
AI technology
Upgrade and transformation of the production, distribution, and sales of commodities
Big Data
Socialization
Attract target customers
Provide corresponding products and services according to their characteristics and needs
business model canvas
customer segment
people who are lazy to cook
people whose economic ability is well
channel
Physical store
application
key activities
promotions
PR activities
key resourses
media
internet
value propositions
people can choose their own consumption patterns
customer relationship
cement relationship with integrating online and offline'services
key partners
SHIRBLE DEPARTMENT STORE
G4
陳議心
張博崴
趙弘毅
盧芝葶
王歆翰
cost structure
labor costs
engineering cost
revenue streams
online revenue
offline revenue