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7.5-Marketing Mix - Pricing - Coggle Diagram
7.5-Marketing Mix - Pricing
Cost based pricing
Direct cost pricing
Full cost approach
Second-market discounting
Cost-plus pricing
Competitor-based pricing
Going-rate pricing
Competitive bidding
Customer-based pricing
Demand pricing
Good-value pricing
Value-added pricing
Psychological-based pricing
Factors
Cost
Competition
Value
Objectives
Marketing strategy
Product mix pricing
Product line pricing
Optional-product pricing
Captive-product pricing
By-product pricing
Product bundle pricing