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Strategy in Action - Coggle Diagram

- - - - Defensive Strategies
        
        Retrenchment
        
        an organization regroups through cost and asset reduction to reverse declining sales and profits
        
        Divestiture
        
        Selling a division or part of an organization
        
        Liquidation
        
        Selling all of a company’s assets, in parts, for their tangible worth
    - - large firms
      - Small company
    - - Forward Integration
        
        gaining ownership or increased control over distributors or retailers.
      - Backward Integration
        
        strategy of seeking ownership or increased control of a firm’s suppliers.
      - Horizontal Integration
        
        strategy of seeking ownership of or increased control over a firm’s competitors.
    - - Market Penetration
        
        increase market share for present products or services in present markets through greater marketing efforts
      - Market Development
        
        introducing present products or services into new geographic areas.
      - Product Development
        
        strategy that seeks increased sales by improving or modifying present products or services
    - - Related Diversification
      - Unrelated Diversification