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Lead Capture, Welcome/intro mail dependent on digital touchpoint, This…
Lead Capture
Touch points and Remarketing
Website
Pop up forms
Downloadable PDFs
Key content PDF for each 99x service page. Eg: Indika article
Winning product survey (dedicated landing page?)
15 strategies every product company should know (clickbait content)
PHR survey
Landing pages
Meeting scheduling option
LinkedIn/Facebook
Chatbot
Lead gen forms (precise audience targetting)
Messenger ads on Facebook
LinkedIn direct messaging
Medium/blogs
99x website: Targeted pop-ups and forms at the end of blogs to capture info
Medium: Create knowledge base and establish 99x as thought leader in tech
Events
Webinar sign ups
Subscriptions for future events
Email
Identify content for cold mail campaign
Google Search
Harvesting Norwegian influencers
Lead nurturing workflow
Welcome/intro mail
Follow-up email
Emails promoting 99x
Convert to Sales Qualified Lead - over to Prasath/Dag
Tracked in HubSpot deal pipeline
Cold lead
Customer book video
Customer case studies
Customer news/developments Eg: Sureway bought over
Lessons from our customer book. Ref video storyboard
Response to survey / schedule consultation
Webinar reminder emails
Monthly events roundup / company news
Create a Lead in Hubspot
Welcome/intro mail dependent on digital touchpoint
This side will extend to connect to the lead nurturing workflow detailed on the right
Sales qualified lead