Please enable JavaScript.
Coggle requires JavaScript to display documents.
Social Power - Coggle Diagram
Social Power
Legitimate Power :
-
-
Considered to have Utilitarian Influence as consumers can expect to be rewarded or penalized for certain behavior (buying or social).
Expert Power
-
-
Considered to have Informational Influence as consumers use the expert influence to make buying decisions.
Reward Power
-
-
Considered to have Utilitarian Influence as consumers expect to be rewarded for certain buying behavior.
Coercive Power
-
-
Considered to have Utilitarian Influence as consumers can expect to be rewarded or penalized for their buying behavior.
Referent Power
People will imitate groups they would want to be a part of and this can include buying certain brands or products to have that connection.
-
Considered to have Value-Expressive Influence as consumer will make buying decisions based on the values the influencer exhibits.
