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distribution channels - Coggle Diagram
distribution channels
collaborative distribution
same level organisations
share distribution channel
mutual advantage
merge
join temporarily
barrieres
entrenched cultures
loss of control
sharing sensitive data
types
backhaul
opposite routes
co-loading
sharing capacity
continues move routing
multiple stop trips
physical internet
shared network
interconnected logistic system
shared facilities
transporting
storage
value delivery network
channel members
suppliers
manufacturer
distributors
wholesaler
retailer
adding value
greater efficiency
expanding reach
expertise
functions
gathering information
stakeholders
marketing environment
promotion
contact
potencial consumers
influence decision
matching
influence product
customer needs
negotiation
financing
channel distribution
risk taking
channel distribution
vertical marketing system (VMS)
channel members
unified system
leader
one channel member
decided
corporate VMS
owning channel members
contractual VMS
contractual agreement
franchise
administered VMS
size/power
multiple distribution channels
motivation
different consumer segments
offer multiple channel
choosing distribution channel
influences
what service level
high
low
organisation size
large
self provided
small
outsourced
product type
convenience
intensive distribution
shopping
selective distribution
speciality
exclusive distribution
perishable
short distribution design
competitors
location
close by
distanced
external factors (STEEPLE)