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Arrival of "Big Data" - Coggle Diagram

- - - - Data in data-bases, about 10% of Big Data
      - Example
        
        Reference Data
        
        Master Data
        
        Transactions
    - - "human information", about 90% of Big Data
      - Example
        
        Digital Assets
        
        Videos
        
        Communication
        
        Audio records
        
        Emails
        
        Facebook posts
- - - - How to use foresight to deliver more business value
        
        Example
        
        Micro-segmentation
        
        Dynamic pricing
        
        instantaneous price discrimination