Please enable JavaScript.
Coggle requires JavaScript to display documents.
Sensors Data Index System - Coggle Diagram
Sensors Data Index System
Generic Index for all users (General Dashboard)
Channel Performance
Traffic (define Open Times PV/UV :warning:)
启动
Conversion Funnel
(related to open times metric :warning:) :star: page&user
Transaction relevant
( Define which action as gross booking :warning:)General index: Gross Revenue/Bookings/ADR/RNS
Channel Engagement
e.g. Interact slot clicks :star: :red_flag: (Ali & Corp MPs in next round Huawei?)
OA (Metrics TBC)
:red_flag: Phase 2
Repeat Purchase
:star:
Source
( MP Platform ) :black_flag:
Transactions
Reservation Confirmation
(Gross Booking) :warning:
Cash (e.g. :champagne: by currency to view outbound booking trend)/Points Bookings :star:
Check-in date & booking window :explode::star:
Hotel production (city/city tier/typology:question: /brand :question:) :star:
Feed market ( by city ) :star:
General index: Gross Revenue/Bookings/ADR/LOS :explode:/RNS
Rate Name(价格名称） :star: :red_flag:(completed in next round)
City Production(revenue/ bookings)
Booking Submit
Children Number :star:
All metrics in reservation confirmation
Adult Number :star:
Payment Method (wechat/credit card/ zhima credit) :star:
Bed Type :star:
Room Type :star:
card type(visa/master etc) :star:
View Booking Details Page
Modify bookings (cancel/modify) :star:
Cancel -Click -Success
Modify-Click- Success
Rebook- click
Users
MP Users
Device
(operation system/ phone models)
New / Active
(define active:小程序启动) :warning:
Demographic
(age,gender)
Retention
（启动留存）
Members
Generic Info
Demographic
(age,gender) :star:
Device
(operation system/ phone models) :star:
Member Tier
BR&RC?
Cross Metrics
:star: :star:
Customized Index for Campaign Analysis or Deep Dive
:star: :star:
Principle : cross metrics check
e.g.Rate category x Member Tier
e.g. Specific rate category member tier distribution/feed market distribution
e.g. Existing /New users purchase rate
Marketing Specific
Media Effectiveness
Attribution Model -> Media ROI
CPA
:star:
Campaign
Segmented Group Analysis :star:
e.g. campaign registered member : booking member & non - booking member user behavior / booking differentiation
North Star Metrics(北极星指标）
(Key Metrics for high level report)