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CHAPTER 3 - CONCEPT GENERATION AND EVALUATION, INTRODUCTION, NAIF SHAHMI…

- - - - Tips
        
        Participation
        
        Generate as many ideas in short time
        
        No criticism
      - Ideas
        
        Have potential after more thought
        
        6 key questions
        
        Feasible
  - - - Types
        
        Fantasy analogy
        
        Personal analogy
        
        Direct analogy
        
        Symbolic analogy
  - - - Mechanical design is recursive
      - Solution-neutrality method
    - - Standard Flow Classed & Member Flow
      - Components Abstracted into Function Block
      - Bicycle
      - Function Structure Black Box
      - Mechanical pencil
  - - - The study of shape and form
      - For representing and exploring problems
    - - 1 : Develop concepts for each function
      - 2 : List the methods used
      - 3 : Draw up the chart of sub-solutions
      - 4 : Identify feasible combinations
    - - Automatic toothbrush
      - Vegetable collection system
      - Design of the new chair
- - - - Compares each concept relative to a reference
      - Pugh Chart is a relative comparison technique
      - For identifying the most promising design concepts
    - - 3 : Clarify the design concepts
      - 4 : Choose the datum concept
      - 2 : Formulate the decision matrix
      - 5 : Complete the matrix entries
      - 1 : Choose the criteria
      - 6 : Evaluate the ratings
      - 7 : Establish new datum and rerun matrix
      - 8 : Examine
    - - ice cream maker redesign
      - Staple gun
      - Tablet
  - - - Recognize that their reputations and self-esteem as competent decision makers are at stake
      - Decision makers are concerned about the material and social losses
    - - Unconflicted change
      - Defensive avoidance
      - Unconflicted adherence
      - Hypervigilance
      - Vigilance
    - - The objectives classified as importance
      - Alternative actions are developed
      - The objectives must be established