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Rogers 5 G - Coggle Diagram
Rogers 5 G
Pricing
product is too expensive
priced high enough for a positive ROI
Target Markets
Parents whos children want a better phone connection
Young adults who value fast connection
Promotion
Upgrade pricing where current Rogers users can upgrade to 5 G for cheaper
first 10,000 customers get 10% off there first month
Economic
Covid economic crisis
Socio-Cultural
People value good connection in a time of no face to face interaction
Values of privacy when it comes to Data and cell phone companies
Technological
Smart Phones becoming more advanced and better suited to 5 G
Cell phone towers being replaced with new and better models
Demographics
Young people aged 18-29 purchasing 5 G connection as they have the highest usage of cellphones
Older people being less inclined to purchase 5 G as old people do not use cell phones as much
Product
quality of connection
Being compatible with more smart phones
Place
Distributing through Best Buy
Distributing online
Competitors
Bell
Verizon
Regulations
Privacy Regulations
Competition Act