a) emphasis on active mastery not passive acceptance
b) valuation of the work ethic (industriousness, ambition, competitiveness, individualism, independence)
c) achieved status based on occupation, education, & financial worth not inheritance
d) stress on assertiveness not humility
e) valuation of fairness for equal opportunities, in social, political, and economic institutions not hierarchal privileges
f) more interest in external world of things & the quality of material goods purchased & events not the internal world of meaning & feeling
g) emphasis on change, flow, movement where emphasis is on new & modern not old & traditional (future not past)
h) belief in rationalism & logic not traditionalism
i) emphasis on peer relationships that advocates equality, or horizontal relationships, rather than hierarchy, or vertical relationships
j) focus on individual personality not group identity & responsibility
k) objective, impersonal relationships to others tend to be the norm not subjective, personal ones; communication is direct & confrontational
l) principles of right & wrong characterize personal life & community affairs, not shame, dishonor, or ridicule