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Setting Up Your Business - Coggle Diagram
Setting Up Your Business
Start Here
What is this course about?
Why is it important?
How long should it take you?
Fleet
30 days
4-5 Things/Week
Flex
60 days
About 2-3 Things/Week
Flow
90 days
About 1-2 Things/Week
How do you set up your business
Foundational Systems
Branding
What
Think of this as a business & Start building your business identity
Why
How
Getting Started
Piggyback on Resolution Realty
Style Guidelines
Logo
Color Palette
Fonts
Graphical Stylesheet
Longterm/Seasoned Agents
Build Your Own Branding & Style Guidelines
Preferred Vendors
Now
Don’t overthink it
Know that these resources are available
Start by thinking about your business as having it’s own identity
Domain
Keep it simple
Names
Your Name
Your Name Real Estate
Your Name Realty
Your Name Group
Your Name Team
Types of Domains
Get a .com
Tools
Namecheap
GoDaddy
Simple website Training Later in this Course
BEFORE BUYING A DOMAIN NAME
Schedule a phone call with Sales Manager to review ideas
Check domain availability before meeting
https://www.namecheap.com/
Email
What is this & Why is it important?
What do you need to have completed before doing this?
Setup
Gsuite
What
Why
How
https://gsuite.google.com/
Basic - $6/user/month
Address
firstname@domain
Signature
Template/Builder
https://www.hubspot.com/email-signature-generator
https://postimages.org/
Add to Phone
Step-by-step via YouTube Video
LastPass
What is Lastpass and Why do you need to use it?
How to get last pass:
https://www.lastpass.com/
Add to Phone
Step-by-step via YouTube Video
Google Calendar
What is the about and why is it so important?
You are only as successful as what your calendar shows evidence of
Making time for the things that are important to you
Personal
Business
Making sure you can clearly understand your day
Add to Phone/Devices
Calendly
What
Why
How
What kind of plan do you need?
Connect it up to your calendar
Now
Examples
Dedicated Business Line
Google Voice
What
Why
How
Setup Voicemail
What
Why
How
Direct Business Line
Script
Hello you’ve reached the personal voice mail for Ehren Alessi with Resolution Realty. I apologize for missing your call. For the quickest response, feel free to shoot me a text message at this number otherwise, Please leave me a detailed message and I’ll call you back as soon as possible, thank you.
Hello you’ve reached the personal voice mail for Ehren Alessi with Resolution Realty. I apologize for missing your call. Please leave me a detailed message and I’ll call you right back, thank you.
Add to Phone
Order Business Cards & Name Badge
Quick discussion about business cards
Resources section on Training Center Website for Business Card Template
Where to get help to order from Print Shop
Digital Business Card Website
Everlinks.io
Setup Your Social Media
Facebook
Optimize Your Personal Facebook Profile
Foundational Info
What is a personal profile?
Why is Facebook an important platform?
Why should you update it?
How to Set up Your Facebook Profile for Success
Name
Don’t get too clever
Use Other name section to ad realtor info
Headshot
Friendly not stuffy
Professional
Clearly shows face
Cover Photo
Example templates
Clearly real estate
Intro Section
Bio
Make it clear you’re in real estate, say who you can help and how
Short & simple, 1-2 sentences
Details/Work
Work
Add Realtor job title for emphasis
Only keep visible job titles that help you connect with people
Education
Only add if it’s useful for your purposes
2 more items...
Current City
Hometown
May connect you with people who are transplants as well (wont hurt if now)
Relationships
Add if desired, okay to leave off if needed
Name pronunciation
Add if difficult
Followers
Add if impressive
Websites
Add your domain
Add any relevant links you’d like people to see (other websites, social links etc..)
Featured Photos
Choose photos that are useful to the image you want to paint, but keep it personal and not overly business.
About Information
Fill out completely as much as possible
Now
Examples
Ehren Alessi
Set up your Facebook Business Page
Foundational Info
What is a Facebook Business Page (especially in how it’s different from a Personal Profile)?
Why is a Facebook Business Page Important?
Able to talk as much business as desired
Able to run ads
No need for accepting friend requests for people to get info
People like to check out your business online
How to Setup Your Facebook Business Page for Success
Initial Setup Flow
Facebook.com/pages
Choose “Business or Brand”
Gives more options
https://www.facebook.com/help/918592541485077?helpref=uf_permalink
Page Name
Create a page built around your name, possibly around your “business name” if you have one
Can through something simple like “realtor” or “real estate” into the name
Category
Real Estate Agent
Address
Put the office address
Phone Number
Preferably dedicated business line number, otherwise best phone number to reach you
Profile Photo
Use a professional headshot
Cover Photo
Same idea as options shown for personal profiles
Facebook Booking tool
Use Calendly instead
Edit Page Info
Create Page Username
May need to get more likes to page before they’ll allow you to update this
Your Name + real estate or realtor
General
Description
Short, mention basic ideas about what you do and how you can help
Mention any particular niches if you know some that you’re going after, but don’t worry much about it
Helping Las Vegas, Henderson, and North Las Vegas Residents and those seeking to relocate here to buy and sell real estate.
Categories
Real Estate Agent
Real Estate Company
Real Estate Service
Phone number
Business line
Website
Your domain
Email
Your professional email
Contact
Hours
Put 24/7, unless you intentionally want to limit when people reach out
Temporary Service Changes
Impressum
Ignore
Price Range
Unspecified
Privacy Policy
Add Later
Location
Service Area
Put all areas you can think of that you service - definitely add main service areas (cities)
Potentially look at adding niche areas when available
Button
Send Message
Book Appointment
Add Services
Real Estate Consulting
Home Buyer Services
Home Seller Services
Other Services
Shortsale/Foreclosure Help
FlatFee Listing Service
FlatFee Buyer
New Home Construction Consulting
Armed Forces Real Estate Services
Relocation
Real Estate Investor Services
About
Our Story
Add an image of Las Vegas from unsplash.com
Use Your Bio
Add yourself as a team member
Foundational Promotion Strategies
Invite friends and family to generate likes
Post content frequently on your page
Share from your page to your personal profile when relevant
Now - Examples
Resolution Realty FB Page
https://www.facebook.com/ResolutionRealty
Other Social Media
Important Platforms to Consider
LinkedIn
Instagram
YouTube
Nextdoor
For step by step, google
“How to setup [platform] profile real estate”
Setup Your Portal Profiles
Setup Zillow Profile
Sign-up for a Zillow Agent Account
Create a profile similar to Ehren’s
zillowprofile.com
Request to Join Resolution Realty’s Group
Send your profile link to sales manager
You’ll receive an email invite to the Resolution Realty Zillow Group profile - Accept that to be added
Piggyback on Resolution Realty’s credentials
Setup Realtor.com Profile
Setup Profile
Go to realtor.com
Click “Sign Up”
Click “Pro Sign Up”
Key Principles:
Fill everything out
Example
https://www.realtor.com/realestateagents/ehren-alessi_henderson_nv_196093_463379073
Setup Your Local Profiles
Important Platforms
Google My Business
Sign Up
https://www.google.com/intl/en_us/business/
Example
https://goo.gl/maps/8YnrMaz3ZMc6CVGd7
Yelp
How to Setup Yelp Page
https://www.yelp-support.com/article/How-do-I-add-a-business-to-Yelp?l=en_US
Example
https://www.yelp.com/biz/ehren-alessi-resolution-realty-henderson?osq=resolution+realty
Now - Next Steps