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Everybody Writes - Coggle Diagram
Everybody Writes
12 steps
- Goal. What is your business goal, what are you trying to achieve?
- Reframe the idea to relate to your readers. Ask: so what? And then answer, because.
- Seek out the data and examples.
- Organize. A list, a how-to guide, and a client narrative.
- Write to one person. Write directly to a person, using you, as opposed to using people or they.
- Produce the ugly first draft (TUFD). Write badly, as no one will ever read it. Don't worry about grammar, complete sentences, or readability.
- Walk away. Put some distance between you and a first draft.
- Rewrite. Shape the mess into something that a reader wants to read.
- Give it a great headline or title.
- Have someone edit your writing.
- One final look for readability. Does your piece look inviting, alluring, easy to scan? Bulky text doesn't look like much fun to read.
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Readability
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Highlight key points, either in bold or italic
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Style
Show, don't tell
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Tell a specific, simple story well,
Aligned with a bigger idea and broader strategy
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KISS - assume the reader knows nothing,
but don't assume the reader is stupid
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Cite as you write
kleptomnesia - an accidental plagiarism or belief that an idea
is your own when in fact it was someone's else.
Words/Phrases
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Clear equivalents
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There will be times when = sometimes, at times
Despite the fact that = although, though
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When it comes to = in, when
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A number of = some, few, several, various
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Leverage = use, harness, apply
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However - use semicolon to join two independent clauses
I like eating ice cream; however it doesn't sit well with me
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Writer's block
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End a writing session when things are going well,
so when the next time you pick up that writing you have some momentum carrying me into it
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Art is never finished, only abandoned - Leonardo da Vinci
Structure
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Good ending
If you've been formal go relaxed, and vice versa
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