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Josef Muller Brockmann - Coggle Diagram

- - - - Zurich School of Arts and Crafts
- - - - the Hochschule fur Gestaltung
- - - - compositions are based on very "rigid" grids
      - An economical and rational style
      - subjectivity is removed in favour of a geometric grid that determines the arrangement of words and images.
      - The grid is an organizational system that makes the message easier to read, this allows you to get an effective result at a minimum cost.
      - Information presented as objectively as possible is communicated without superlatives, without emotional subjectivity."
      - international style
      - From the 1960s to the 1970s, the "Swiss style" began to lose its influence.