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CHAPTER 2 - Coggle Diagram
CHAPTER 2
Three Lenses for IT Strategy
value chain
the lense is your magnifying glass
competitive litmus test
the lense is your microscope
five forces model
the lense is for telescope
Human Obsession with Prediction
Good prediction need:
sound data
sound model(s)
Assumption
past behavior reasonably predicts the future - rely on historical data
Arrival of 'big' data with two opportunities
Generating Foresight
cheap computing horsepower speeding transformation
Discovering what causes
correlation in statistics~ Walmart's beer and diapers sales on Friday night
causation is the Holy Grail of prediction
can tweak things that cause sales, returns or customer loyalty