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BIG IDEAS IN ORGANISATIONS, Marketing, Marketing mix, Operation management…
BIG IDEAS IN ORGANISATIONS
Marketing
Marketing concept
Orientation
Customer satisfaction/needs
Formulate offerings
Function
Values
Opportunity
SWOT
#
Strategic window
Mission
Vision
Marketing environment
Microenvironment
Customers Market
International
Business
Consumer
Reseller
Government
Intermediaries
Sales
Promotions
Physical distribution
Distribution
Suppliers
Relationship
Components
Raw material
Finished goods
Competitors
New entrances
Substitutes
Direct
Publics
Media reporting
Financial organisations
Government organisations
Consumers groups
Macroenvironment
STEEPLE
Society
Societal changes
Politic
Political parties
Technology
Ethic
Certifications
Economic
Crisis
Environmental
Legal
Legislations
Regulations
Operation management
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Operation strategy
Performance objectives
Decision Area
Market reconciliation model
Trade-offs
Finance
Overdrafts
Bank facility finance
Leasing
Equity
Ordinary shares
Preference shares
Private equity
Hedge Funds
Marketing Mix
Product
Planning
Developing
Place
Promotion
Promotion mix
Communication process
Pricing
Cost based
Cost plus pricing
Total cost approach
Marginal cost pricing
Competitor based
Going rate pricing
Competitive bidding
Customer based
Physiological based pricing
Good value
Value added
Demand
Informing pricing decisions
Conjoint analysis
General surveyes
Price sensitive analysis
Elasticity modelling
Experimentation
Ethical considerations
Super sized
Dynamic
Segmented
Product Mix Pricing
By product
Product line
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Optional product
Captive product
Product bundle
Business market
Functional discounts
Cash discounts
Seasonal discounts
Quality discount
Allowances
Services
#
People
Processes
Physical evidence
Innovation
#
Ideas
Competitive advantage
Progress
Improvement
