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Digital marketing and social media - Coggle Diagram
Digital marketing and social media
1. The creative brief, Agency positions, Mission & vision, Target group.
The creative brief
Agency positions
Mission & vision
Target group
2. Positioning, Product portfolio management, Holk’s communication platform CPM
Positioning
Product portfolio management
Reflection on product portfolio management and the Boston Matrix.
Holk’s communication platform CPM
defining
value words/brand coms
.
3. Blogs, Community marketing, Cross promotion, Brand equity and brand extension.
Blogs
Community marketing
Cross promotion
Brand equity and Brand extension
4. Social media, Viral marketing, Paid, owned, earned.
Social media
Viral marketing
Paid, owned, earned.
5. Influencer marketing and Search engines (SEM, SEO etc).
Influencer marketing
Search engines (SEM, SEO etc).
6. Customer Journey Mapping.
8. Aristotle modes, Creative development, Tagline, Logline, Structure.
Aristotle modes
Creative development
Tagline
Logline
Structure
9. Storytelling
Storytelling