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CHAPTER 4: SEGMENTING AND TARGET MARKET - Coggle Diagram

- - - - select descriptors
        
        profile and analyze segments
        
        select target markets
        
        design, implement, maintain marketing mix
- - - - Multi-segment targeting strategy- a strategy that chooses two or more well-defined market segments and develops a distinct marketing mix for each.
        Advantages-greater financial success
        Disadvantages- high cost
- - - - POSITIONING BASES:
        attribute,
        price and quality,
        use or application,
        product user,
        product class,
        competitor
        , emotion