Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 4 - Survey of Tourism Planning and Development - Coggle Diagram
Chapter 4 - Survey of Tourism Planning and Development
4.1 Survey of Area Characteristics
2 Reasons to perform survey
Provide background of overall understanding of an area.
Provide base for specific research and analysis of the environment.
items to be survey:
Natural environment.
Climate
Topography
Wildlife and vegetation
Coastal and marine areas
Geology
Ecological systems
Historical influences
Natural resources areas
Social cultural and economic patterns.
c. Economic patterns
b. Cultural patterns
a. Population characteristics
Location
specified
mapped - show the important consideration with respect to major
Land use, settlements and tenure patterns.
Environmental quality.
Noise Levels
Cleanliness of public place
Quality of underground water
Landscaping
Quality of domestic water supply
Building design and maintenance
Air quality
Functional land use and transportation pattern
Signs
Congestion level
Urban design
Open space, parks and conservation areas.
Scenic views
Environmental diseases
4.2. Survey of Institutional Elements
Investments policy and availability of capital
Tourism legislation and regulations
Government and tourism organizations structures
Tourism education and training institutions
Present development policies and plans
Document research area.
Discussion with government agencies and private sectors.
4.3. Survey of Tourist Attractions and Activities
three major categories or classification of attractions:
Natural attraction
d. Flora and fauna
aquariums
botanic gardens
Zoos
e. Special environmental features
spelunking
rock climbing
mountain
c. Beaches and marine areas
recreation
scuba diving
seeking relaxation
f. Parks and conservation areas
national or regional park
wildlife refuges
nature reserves
b. Scenic beauty
picnicking
wildlife viewing
hiking
g. Health tourism
spa based on hot mineral
spa resort
Diet resort
a. Climate
dry climate
sunny
warm
Cultural attractions
a. Archaeological, Historical, and Cultural Sites
b. Distinctive Cultural Patterns
f. Museums and Other Cultural Facilities
e. Interesting Urban Areas
h. Friendliness of Residents
g. Cultural Festivals
d. Interesting Economic Activities
c. Arts and Handicrafts
Special types of attraction
d. Special events
e. Gambling casinos
c. Meetings, conferences and conventions
f. Entertainment
b. Shopping
g. Recreation & sports
a. Theme parks, amusement parks & circuses
4.4. Survey of Markets, Facilities and Infrastructure
Survey of Tourist Facilities & Services
Accommodation
Other services.
General approach
Survey of Transportation Facilities & Services
Number, lengths, bearing load capabilities, and maintenance levels of the run ways.
Existing origin
Adequacy of the airports
Any plans for improvements
Survey of Other Infrastructure
Solid waste disposal
Sewage disposal
Electric power
Telecommunication
Water supply
Drainage
Employee housing and community services
Tourist Market Survey:
Length of stay
Age, sex and number of family members travelling together
Expenditure pattern
Types of employment and income levels
Purpose of visit
Place of origin
Where traveled and stayed during visit
Number of times visited
Individual of group travel
Visitor attitudes & satisfaction
4.5. Market , Facilities and Infrastructure Analysis
Market Analysis
Product-led segmentation
Psychographic
Socioeconomic or demographic
Geographic
Integrated Analysis and Synthesi
Land use and settlement patterns
planned accommodation, tourist facilities and services.
Significant resource areas
Existing and already planned transportation facilities and services
Characteristics of the natural environment
General Analysis Approach
a. Market analysis
b. Integrated analysis & synthesis