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COMMERCIALIZATION 1, Materials and parts. They are industrial goods that…

- - - - The basic idea in this definition is that consumers are buying something else
        than a set of physical attributes.
        
        They are essentially buying the
        satisfaction of your needs or wants.
  - - - Decisions on the Extension of the Product Line
        
        Decision on Product Line
        
        Decision on the Presentation of the Product Line
  - - - Growth Stage
        
        Maturity Stage
        
        Market Modification
        
        Modification of the Product
        
        Modifying the Marketing Mix
  - - - The product mix of a company can be described according to its breadth,
        length, depth and consistency
        
        The breadth of the product mix refers to the total number of products that
        runs the company.
        
        The depth of the product mix indicates how many versions of each product
        are offered within the line.
        
        The consistency of the product mix refers to how similar the various lines are in terms of their end use, their production requirements, distribution channels or other factors.
        
        Mix Components
        
        Leading Product: It is the product that provides the highest profits to the
        company.
        
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  - - - Durable goods are tangible goods that usually survive use.
      - Consumer goods. Consumer goods are those bought by
        final consumers for their own consumption.
        
        Common use goods are consumer goods that the customer often buys frequently
        
        Basic goods are those that consumers buy from regular way
        
        Emergency goods are purchased when the need is urgent:
        
        Comparison goods are consumer goods that usually pass in terms of their suitability, quality,
        
        Uniform comparison goods are similar in quality,
        
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        The facilities are the buildings (factories or offices).
        
        Accessory equipment includes portable production equipment and tools
        
        Supplies and services are industrial goods that do not enter the finished product at all.
      - Nondurable goods are tangible goods that are generally consumed in one or more times of use.
- - - - • Plan business activities.
      - • Direct the execution of the plans.
      - • Check these plans.
  - - - Producers: Are those people or organizations that can meet the needs of customers and try to do so.
      - Products: They are the means (articles or services) with which the needs of the clients will be satisfied
      - Clients: They are those people or organizations with needs to satisfy, with money to spend and with the desire to spend it on them.
- - - - It is the least used instrument of the main
        promotional tools, although their potential to make a product known and preferred is greater.
  - - - Advertising decision making is a process consisting of five steps:
        
        Budget decisions
        
        Adoption of the message
        
        Decisions on the means to be used,
        
        Evaluation
        
        Determination of objectives
  - - - Types:
        
        Consumer promotion.- promotional sales to stimulate
        consumer acquisitions
        
        Commercial Promotion.- sales promotion to get the support of the reseller and improve their efforts to sell.
        
        Promotion to establish a franchise with the consumer sales promotion that promote the positioning of the product and include sales messages in the deal.
  - - - A company's total marketing communications program - called its promotional mix - is made up of the specific mix of advertising, sales promotion, public relations, and personal sales that the company uses to achieve its advertising and marketing objectives.
        
        The four main promotional tools are described below:
        
        Sale promotion
        
        Public relations
        
        Advertising
        
        Personal sales
- - - - a. Achieve Target Performance
        
        b. Maximize Profits
  - - - With them the only thing that is sought is
        simply maintain the current situation of the firm, that is, the status quo. When looking for one or the other, it's about avoiding price competition.
  - - - a. Increase Sales Volume
        
        b. Maintain or Increase Market Share