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Modes of Persuasive in Ads - Coggle Diagram
Modes of Persuasive in Ads
Pathos
What does it mean by pathos?
Pathos in a persuasive ad that connects with viewers by using an emotional response.
Examples
Example from the video
MR.CLEAN
In this ad, it shows that it is fun cleaning and is more efficient and you can easily forget that you were cleaning in the first place.
Chosen video
Volkswagen Tiguan ad
In this ad, for us it is funny but for the people in the commercial, they are panicked because they were supposed to be camping with their friends but they stayed at a hotel so they were in a rush but they went back to the camping site fast because of the Volkswagen Tiguan
Ethos
What does it mean by ethos?
Ethos is an ad built with credibility with endorsements & testimonials.
Examples
Example from the video
INFINITI x Stephen Curry
Steph Curry tells us about how fast the car is, and how incredible it is and that it is the best car.
Jordan 1 commerical
It is a video of Michael Jordan wearing the Air Jordan 1 and making a really far dunk with an airplane sound effect in the background and saying in the end, "Who said a man can't fly." Which tells us that the shoes are good.
Chosen video
Logos
What does it mean by logos?
Logos is an ad which is shown in great confidence and has statistics and facts.
Examples
Example from the video
iPhone X ad
The ad explains how the iPhone X works and the features available on the phone such as that it has no home button, an amazing camera which is explained using texts and a catchy background song.
Chosen video
Meet the iPhone 12
The ad informs us about how the all new iPhone 12 has a new 5G feature which can be used for gaming, streaming, listening to music, e.t.c. It also explains about it's dolby vision camera, Super Retina XDR display and that is has a new mag safe feature.