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SUMMARY CHAPTER 2, HUMAN OBSESSION with PREDICTION, ARRIVAL of BIG DATA,…
SUMMARY CHAPTER 2
Assumption
Since early civilizaion,human have been obsessed over predicting the future
Around 8BC, the ancient Greeks thronged the Oracle of Delphi to hear her predictions
Since then, prediction has bounced around among common sense, nonsense and wishful thinking
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Around World War II ( 1939-1945 ), it shows more progress in prediction but than in the preceding 200 years combined
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Good prediction
SOUND DATA
Data is raw facts, which become information when they are sorted, condensed and contextualized
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Insight ( knowledge ) is actionable information. Deciding what you will need to wear tomorrow is insight that you can act on.
24, 32 and 28 are data of temperatures for tomorrow then you need a coat tomorrow (insight)
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Oppurtunities
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Discovering what causes
Can tweak things that cause sales, returns or customer loyalty
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whether a particular IT asset can create a sustainable competitive advantage (the litmus-test lens).
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zooms in on an individual IT asset for whether it can offer a sustainable competitive advantage over your archrivals
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