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Emotions/Attitudes, Emotions, Attitudes - Coggle Diagram

- - - - Immediate response to goal-related event
      - Short-lived
    - - May be internally generated
      - Long-lasting
      - Not linked to specific events
- - - - Affective: people's emotional reactions toward the attitude object
      - Behavioral: how people act toward the attitude object
      - Cognitive: the thoughts and beliefs that people form about the attitude object
- - - - High Accessibility -> your attitude comes to mind whenever you see or think about the attitude object; Low Accessibility -> your attitude comes to mind more slowly
      - Attitude Accessibility: the strength of the association between an object and an evaluation of it, measured by the speed with which people can report how they feel about the object or issue
  - - - Subjective norms
      - Perceived behavioral control
      - Attitude toward the specific behavior