Please enable JavaScript.

Coggle requires JavaScript to display documents.

chapter 2:INFORMATION - Coggle Diagram

- - - - Data is raw facts,information is sorted condensed and contextualizeddata.Insisight is actionable information.
      - collecting and managing data is the IT unit's job since not all data is worth to manage
      - For IT units
    - - Business apps transform data to information and knowledge.Apps are model translated into software code
      - prediction only as good as managerial insight in underlying models
      - For marketing,operation acounting or finance
- - - - sustain competitive advantage
        
        custom built apps
        
        blending apps
      - creates competitive advantage
        
        valuable but not rare criteria [temporary competitive advantagr]
        
        valuable rare criteria [facing financial exhausting]
  - - - 1.threat of new Entrance
      - 4.Fierceness of competition
      - 5.suppliers bargaining power
      - 3.threat of substitution
      - 2.customer bargaining power