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Marketing research - Coggle Diagram
Marketing research
resulting information :checkered_flag:
behavioural
customers
behaviour
motivation
attitudinal
customer
preference/satisfaction :question:
perceptions/ opinions :star:
product development
new trends/habits
pre-launch
test
new products
stratagies
policy development
public consultation
government thinking
adapt
public opinion
communications
key stakeholders
public relations
targeted audience
behaviour/attitude
improving
branding
media positioning
market measurement
size
market segmentation
composition
IMPROVE DECISION MAKING
role
analize information
collect information
organisations
markets
market segments
people
Purpose :!?:
strategic gols :question:
information needed :question:
research needed :question:
who+how use :question:
information makes difference :question:
Process