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Does it really matter that companies are collecting your data?, Herschel,…

- - - - Terms and Conditions create a legal labrynth for the average person.
        
        “In examining data mining in social games, the question must be asked as to whether users are making a fair exchange – trading a full record of their every choice, click, and action for mostly free gameplay – or is this choice so occluded that users are insufficiently aware of the exchange they have legally agreed to, usually via impenetrably dense Terms of Service.” (Wilson, Michele, et. al)
        
        In this case, I feel that overall utility would increase if the terms were easier to understand. In my opinion, the utility of the people is more important than the utility of a company looking for information.
    - - A lot of websites use cookies to track what I view, where I am and what I’m likely to purchase. (Privacy, Smallwood)
      - By using this information to sell more products and more information, companies are treating their consumers as a means to an end, with the end being more money. Companies that do this are violating the Principle of the end in itself under Kantianism.
    - - Companies that sell data are not acting in the common good. It is my opinion that they are violating a social contract that they will use this data in a way that benefits everyone, not just the company. This data can be used to hurt the consumer, which then hurts the company as they lose their customers. Therefore, I believe that the collection and selling of data is unethical under contractarianism.
      - Contractiarianism holds that self interest is best served by the common good.
        
        "Employing Social Contract Theory, one can say that an individual has the right to privacy, but also the duty not to invade the privacy of others." (Herschel, Miori)