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BIG IDEAS IN ORGANISATIONS, Exploratory Research - Pilot stage - Coggle…
BIG IDEAS IN ORGANISATIONS
Micro Environment
Suppliers
Competitors
Customers
Key Stakeholders
Five types of customer markets
Re-seller
Government
Business
International
Consumer
SWOT Analysis
Marketing Research
Improvements implemented
Refining research design - Enabling adjustments
Main research collection - Primary Data
Research planning - initial research
Analysis & interpretation - Statistical or Qualitative
Issues adddressed
Information sough from consumer/customer/public
Macro Environment
STEEPLE
Environmental
Political
Economic
Technological
Legal
Social
Ethical
Market Research
Analysis of information to make business decisions
Focusing an offering
Targeting
Deciding which groups would secure the most profit
Positioning
Match the needs of the targeted audience
Inovation
Exploratory Research - Pilot stage
Reporting of findings