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TITLE : THE PERCEPTION OF INNOVATION AWARDS PARTICIPANTS - Coggle Diagram
TITLE : THE PERCEPTION OF INNOVATION AWARDS PARTICIPANTS
INFORMATION
Objectives
the concept of innovation
factor determining innovativeness in tourism
briefly discussed in the following section
Date of Published
January 2013
Author
Anita Zehrer
INTRODUCTION
The goal of innovation is a positive change in terms of productivity or added value and to maintain a balance between process and product innovation
According to Schumpeter (1965), innovation depends on the characteristics of the entrepreneur, who is faced with a dynamic economic environment
Basically, Schumpeter (1965) identified five types of innovation
the utilization of new resource markets
new suppliers
process innovcvation
the change of market structures
product innovations
“An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption” (Rogers, 1995, p. 11).
INFLUENCING FACTORS
Internal factor Influencing Innovativeness
Employees
R&D ecprnditure
Intrapreneurship
Incentives for employess
Entrepreneur' profit
access to capital marker
Entrepreneur
Entrepreneur
Managers from other industries
strategy
Corporate mindset (analysis, proactiveness. aggresiveness, riskiness)
Innovation friendly strategy
Employee qualifications
resources
Company size
organizational knowledge
innovation experience
External factor infuencing Innovativeness
network within tourism
innovation support measures
innovation awards/Patents
customer
customer integration
Customer needs
technological development
Incentives from the destination
market
market structure
cross-industry networks
CONCLUSION
Following the strategic approach favoured for services by Sundbo (1997) innovations are market-driven, i.e. ideas for innovations come from all parts of a company inside and outside.
Both external and internal factors influencing innovativeness need to be connected, managed, and implemented into the culture of a company