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Marketing environment - Coggle Diagram
Marketing environment
macro
Social
technological
environmental
economical
political
legal
ethical
micro
cutomers
consumer market
business market
government markets
reseller market
international markets
consumer market
business market
reseller markets
marketing intermidiaries
assisting organisation
distributing
selling
market consultant
supplier
bad relationship
disturb production
competitor
direct
new entrant
substitute
Publics
government
financial organisation
media
activist/ consumer groups
local comunities
competitive advantage
cost leadership
low cost product
economy of scale
differentiation
customer service
innovative distribution
technological innovation
Focus
niche market
cost focus
differentiation focus