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Learning Brainstorming 1.75/3 - Coggle Diagram
Learning Brainstorming
1.75/3
Created by Alex Osborn in 1948
4 fundamental rules:
Focus on quantity (pieces)
Don't criticize
Encourage deviant thinking
Build on one another's ideas
The goal of brainstorming is
NOT
to solve a problem; It's to provide possibilities
Brainstorming:
Bringing a group of people together to generate ideas about a particular problem
Plan your brainstorm for group ideation.
The goal of brainstorming is
NOT
to solve a problem; It's to provide possibilities
So you will think in divergent way, not convergent.
The beauty of the beast of brain storming is people
Hummans innately want to agree with one another, offering conflicting ideas takes purposeful action, while agreement requires little effort. In brainstorming it's imperative that people share different perspectives, and everyone should be open to that dynamic.
The key to brainstorming is creating an environment that encourages a spectrum of ideation.
In brainstorm we haven't names, we are all just brainstorms.
The 13 rules of effective brainstorming:
Brainstorming preparation
pre-session
prepare your participants for challenge ahead
mid-session
prepare yourself for unpredictably
post-sesstion
prepare for your next brainstorm
Number of people in brainstorm
If it's a lot of people it's better to judge propositions
The best number of stormers is 5-7 people
Fill your brainstorm session with people who think
differently
than you do
prerequisite should be their will ingness to say stupid
Always prepare brainstorms for that activity
Always give brainstormers ability to opt out
give them all the information about project
give people the problem ahead of time
Don't structure your brainstorm session,
say just about block time 1-2h
expected/novel ideas = bad brainstorming
Start with an input exercise,
before you get to the output exercise
e.g. Input:
focus on the audience or industry
Ask for characteristics or description
Go to the whiteboard!
Ask how they feel about the problem
e.g. for dog products:
"What do these people do with their dogs?"
Routine is the enemy
Something intensifies our emotions by more then 400%
it's
SUPRISE
It may be a snacks or elaborate as a room decor. Take it to your sleeve, keep to it your self this help the next time you conduct a brainstorm.
People wanna be around by people whos are really Passione about something
Start the fire with a creative match
Take 10 minutes to start with a fun, creative exercise.
e.g. draw a future desk on a white paper
or and/so/but say first sentence about audience and pair people to talk starting just and so but
Reduce consequence, exploration is welcome
Creativity and games have a similar features:
Positive mindset
Defined goal
Restriction
Reduced consequences
Studies shown that when our hands are busy, our minds are more free to play independently, so bring markers, play-doh, lego etc.
When an idea is offered, react overtly positive
Eliminate idea criticism from the session
Focus on divergent exercises:
Produces possibilities rather than solutions
Encourages out-of-the-ordinary ideas
The most important role in brainstorms is documenter
Suggestion: every person which give idea should document this, cause have the best vision what want to say
Every team needs a coach
It is routine in brainstorms timeline:
everyone have a lot ideas
then energy subside
then stormers start using phones etc.
In a time on energy subside coach should decide to:
A) End session
B) Build something else like redefine started problem
The best ideal will probably come after storm
communicate a way to capture them:
email
sms
paper
Recognize the brainstormers efforts
Stormers are asked to put on display the one thing they can't blame on anyone else: the way they think
Sat thank's for the job to day, to make more energy to next opportunity
Brainstorming techniques
Three factors to ideation:
It requires time to develop
The goal is to offer possibilities not solutions
Group dynamics play a huge role in the effectives of the session
People find to easier to react to something than to create something, so give stormers something to start
How to start #input and refresh brainstorm:
Input exercises:
anything that start to delve into the problem at hand
e.g. braking down audience into demographics and behaviour:
where do they go? what do the do?
or descriptive words:
list words that describe the object
This type of exercises give vital to brainstorm session
Create idea web
Write on white piece of people on the center topic of problem, then draw a circle around it and connect descriptive words about it, same thing do the words and create sth like tree. When you have giant tree choose a single world to create on it idea.
POV = point of view
e.g. brainstorm about video products in a tenis store
how is the perspective of the ball?
of the lines?
of the court?
of the players?
Getting back people who not brainstorming and creating Possibilities about solving a GOAL is #1 priority
Break down groups in small groups and give them a small objects to conversation about substytut of the main goal, then put group together and share the results
Inspire ideas from participants from a story
You need to
Character
e.g. subject of the problem or audience the solution will serve
Plot
setup, conflict and resolution
How it cans look:
about trade show presence:
Dave is standing in front of a lot people on the desk stage, he presence disgners products to stop horde to clients
how to create it by one of descriptive words from idea web? e.g. happy
Dave is standing in front of a lot people on the desk stage, he presence designers products to stop horde to client and giving them little gifts to make them smile :)
by Alex Osborn
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