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Marketing Mix - Place - Coggle Diagram
Marketing Mix - Place
Right Distribution channel
Convenience product
Intensive distribution
Shopping product
Selective distribution
Speciality product
Exclusive distribution
Perishable product
Level of service
Size of the company
Competitors
Environmental factors
Distribution channels
Information
Promotion
Contact
Matching
Negotioation
Financing
Risk taking
Collaborative distribution
Backhaul
Co-loading
Continuous move routing
Physical internet
Vertical Marketing System (VMS)
Corporate VMS
Contractual VMS
Administered VMS