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The Marketing Mix - Coggle Diagram

- - - - channel functions
        
        matching
        
        promotion
        
        risk taking
        
        information
        
        finance
        
        negotiation
        
        contact
      - Vertical Marketing Stystem (VMS)
        
        contractual
        
        contract arrangements
        
        administered
        
        superior size/power
        
        corporate
        
        owning
      - collaborative
        
        co-loading
        
        continuous move routing
        
        backhaul
        
        physical internet
      - right choice
        
        product type
        
        competitors
        
        company size
        
        envinmental factors
        
        STEEPLE
        
        level of service
  - - - Promotion Mix
        
        Sales Promotion
        
        Direct Marketing
        
        Sponsorship
        
        Personel selling
        
        Public Relations
        
        Advertising
        
        Digital Markrting
      - Engagement
        
        relational
        
        behavioral
        
        cognitive
      - AIDA
        
        Interest
        
        Desire
        
        Attention
        
        Action
  - - - shopping
        
        Style
        
        Furniture
      - speciality
        
        Luxury items
      - convenience
        
        Bread
        
        Milk
      - unsought
        
        Insurance
    - - planning
        
        generation
        
        screening
        
        testing
        
        analysis
        
        development
        
        1 more item...
    - - incorrect positioning
      - unsuitable launch timing
      - poor product design
      - inappropriate pricing
      - higher than expected product development costs
      - poorpromotion
      - disregarding marketing research
      - overestimation of the market size
      - aggressive competition
    - - Getting sharpand early product and project definition
      - Spiral development
      - Doing the homework and front-end loading the project
      - The world product
      - Building in the voice of the customer
      - A well-conceived, properly executed launch
      - A unique superior product
      - Speed counts!
  - - - customer-based pricing
        
        Psychological-based pricing
        
        Good-value pricing
        
        Demand pricing
        
        Value-addedpricing
      - cost-based pricing
      - competitor-based pricing
    - - Optional-product pricing
      - Captive-product pricing
      - By-product pricing
      - Product bundle pricing
      - Product line pricing
    - - cash discounts
      - seasonal discounts
      - quantity discounts
      - allowances
      - trade or functional discounts
    - - Conjoint analysis
      - Elasticity modelling
      - Van Westendorp survey
      - Experimentation
      - General survey
    - - Segmented pricing
      - Super-sized pricing
      - Dynamic pricing
- - - - inseparability
      - variability
      - intangibility
      - perishability