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Social media SEO 1/3 - Coggle Diagram

- - - - Link building
        
        Crucial signal
        
        What the web is build on
        
        3 Types of link matter:
        
        Inbound, help Google figure out if your content is relevant and authoritive
        
        Hyperlinks which direct exactly to other website
        
        Outbound, link from specific website that direct traffic to another one
        
        Internal, redirect traffic to existing website/domain
      - Content
        
        Consider relevance and quality
        
        Note length
        
        x > 2000 words gets more than top 10 search engine results page (SERP)
        
        Focus on direct intent
      - User Experience
        
        Click-through rate (CTR)
        
        Percentage of people which came from SERP
        
        Bounce rate
        
        Number of people which bounce fast after click on page from SERP
        
        Page time
        
        Length user remain on website
      - Social signals
        
        Provide indirect value
        
        The more people share your content on SM the more likely it's for people to link back to content
        
        Provide direct value
        
        SERP believe better SM like fb than my personal blog, so it's faster focus on SEO for own SM
  - - - High quality content
        
        Key is to keep it clear, deep and easy to find
      - Backlinks
        
        Signal a website popularity
        
        Convey trust
        
        Rank organic growth
      - Keywords
        
        Targeted
        
        Relative
        
        Where we should focus on:
        
        URL structure
        
        Body copy
        
        Anchor text
      - Social Signals
        
        Social engagement matters
        
        Number of like/share/tweet
        
        Bringer higher ranking
        
        Provide indirect value:
        
        Consistent social sharing
        
        Engage with influencers
        
        Add SM sharing click icon to blogpost
        
        Provide direct value:
        
        Establish business acc
        
        Establish personal acc
        
        Social media activity
  - - - Twitter
        
        330 mln active users
        
        63% are 35_65 years old
      - Youtube
        
        1,9 bln active users
        
        90% users discover new products there
        
        It's best platform for SEO google
      - Linkedin
        
        303 mln active users
        
        30 mln companies acc
    - - Facebook
        
        2,4 bln active users
        
        96% access via mobile
        
        The most users 25-34y old
      - Instagram
        
        500 mln active users
        
        Most active 18-34y old
        
        83% discover new product
        
        53/47 female/male
      - Youtube
        
        70% time from mobile
        
        37% of mobile internet traffic
        
        81% of 15-21y watching YT in US
  - - - Sections profile 100% filled out
      - Personalize your display name and profile URL cosistently on all platforms
      - Add relevant keywords such as headline, bio, description
      - Use constant account image / logo
      - Use a consistent background to SM
      - Link to other SM Accounts
    - - Good, better, best formula:
        
        Good: Sharing relevant and valuable content on social media that's SEO friendly will bring you way better results.
        
        Better: Sharing relevant and valuable content on social media that's SEO friendly will bring you way better results.
        
        Best: sharing relevant and valuable content on social media that's SEO friendly, consistently will provide you with the best results
      - How to do this:
        
        Read the article, blog, website
        
        Choose five keywords or phrases
        
        close to your goals compare with specific audience
        
        Select three social media channels
        
        Create optimized social post
        
        Two/Three keywords or phrases in verbiage
        
        Relevant image, video or gif
        
        CTA (link to article, blog, website)
        
        Share optimized social posts
        
        It isn't perfect formula when share post, so test it on your target
  - - - Daily
        
        Connect five new LinedIn users.
        Like three LinkedIn posts
      - Weekly
        
        Leave a comment on four different LinkedIn Posts.
        Share one LinkedIn post.
      - Monthly
        
        Write one LinkedIN article
    - - Tool Buffer
        
        or Hootsuite
  - - - When starting, focus son two social channels at a time
        
        Identify five-to-eight target users total
        
        Search for relevant keywords that are related to your target users "e.g. Twitter have that type of advance searching"