Please enable JavaScript.
Coggle requires JavaScript to display documents.
ADVERTORIALS
(It entertains, persuade
and sell. Using stories
and…
ADVERTORIALS
(It entertains, persuade
and sell. Using stories
and content to attract
customers)
-
-
Storytelling
-
Create the story around a real person.
(make it personal, transparent and honest)
Research
-
-
-
-
-
Learn from comments made online
Search for keywords in Twitter, Quora
for relevant discussions
Pay attention to trends -
questions, opinion, audience
-
-
-
-
Publication
Ask client questions, brainstorm
-
Understand the publication -
tone, voice and audience