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The Big Five, self-esteem, and narcissism as predictors of the topics
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The Big Five, self-esteem, and narcissism as predictors of the topics
people write about in Facebook status updates
Introduction
Status updates allows users to share their thoughts, feelings, and activities with friends, who have the opportunity to "like" and comment in return.
Self Esteem
More likely to see the advantages to self-disclosing on Facebook rather than in person,
Their status updates tend to express more negative and less positive affect, they tend to be perceived as less likeable (Forest & Wood, 2012).
Narcissism
Narcissistic individuals tend to be self-aggrandizing, vain, and exhibitionistic (Raskin & Terry, 1988).
They seek attention and admiration by boasting about their accomplishments (Buss & Chiodo, 1991) and take particular care of their physical appearance (Vazire, Naumann, Rentfrow, & Gosling, 2008)
The Big Five
Individuals vary in terms of extraversion, neuroticism, openness to experience, agreeableness, and conscientious (Costa & McCrae, 1992)
Neurotic individuals may use Facebook to seek the attention and social support that may be missing from their lives offline (Ross et al., 2009)
People who are high in openness tend to be creative, intellectual, and curious - associated with updating about intellectual topics (sharing information).
People who are high in openness tend to be cooperative, helpful, and interpersonally successful - by communication in Facebook for sharing information.
Conscientiousness describes people who are organized, responsible, and hard-working - less likely to post on Facebook.
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Method
Survey
Facebook use
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How frequently they update their Facebook status (1 = Never, 9 = 7–10 times a day).
Topics of status updates
Participants indicated how frequently they write about 20 topics in their Facebook status updates (i.e., verbal descriptions of their status excluding photos, videos, or emoticons).
Narcissism
Measures 3 components of trait narcissism; need for leadership/authority, grandiose exhibitionism, and entitlement/exploitativeness
The 13-item version of the Narcissistic Personality Inventory (NPI-13; Gentile et al., 2013) is derived from the original NPI-40 (Raskin & Terry, 1998)
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Self-esteem
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Items such as ‘‘I feel that I have a number
of good qualities’’ (1 = Strongly disagree, 5 = Strongly agree).
The 10-item Rosenberg Self-Esteem Scale (Rosenberg, 1965)
Likes and comments
Participants indicated how many likes and comments, on average, they tend to receive when they post a typical Facebook status updates.
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Conclusion
Results help to explain why some Facebook friends write status updates about the party they went to on the weekend whereas others write about a book they just read or about their job promotion.
It is important to understand why people write about certain topics on Facebook in so far as the response they receive may be socially rewarding or exclusionary.
Greater awareness of how one’s status updates might be perceived by friends could help people to avoid topics that annoy more than they entertain.
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