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Price Fighter, SWOT Analsis (Based on round 7-9 performance) - Coggle…
Price Fighter
Lowering the price
Price of EduBooks in EU was
the lowest among everyone
Made a price of EduBooks USA
lower then a new competitor had
Removing employee benefits
Increasing the marketing
expences
Increase marketing expences when
plannoing to increase production volume
More expenditures if we
have unsold products
High expenditures while
entering a new market
Balancing the cost of production
Increase the quality of EduBooks for Asia,
right untill the limit of the production cost
Produce products in the most cheap place for each region
Mexico for USA; India for Asia; Poland for Europe
Using multiple sale channels
for increasing market share
Investing in both Wholesale and Retail sales
channels while entering EduBooks in EU
SWOT Analsis
(Based on round 7-9 performance)
Strengths
High Liquidity
(Growth from 171.8% up to 293.2%)
Dominance in Edu & Net Books
USA market (100% share)
Employee benefits in all markets
Weakneses
Lack of Sustainability
(Lossing 2nd place at Planet score)
Product quality (Too low quality
in several markets because
of "Price Fighter" Strategy )
Opportunities
Growing share in EU markets
Growing customer base in Asia
(Wholesale Ecobook from 34.5% to 39.3%)
Small growth at people Score
Threats
Lower speed of turnower growth