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Developing Strategy - Coggle Diagram
Developing Strategy
Develop
Stakeholders
Decision Makers
Influencers
Internal
External
Sources
Interview
Publications
Market Research
VC
Future Growth
Organize Input and Formulate
Build Support
Execute
Maintain
Ensure Clarity
Report back frequently
Focus on big picture
Good Strategy
Guides from A to B
Measure Progress (KPI)
People use it
What to do
What
not
to do
Key Properties
Customer
Addressable market
Age gender income..
Market Category
One
Real Problem
Choose
Rarely create
Customers Choose if you don't
One Customer Benefit
Competitors
Why: Customers decide
Market research
Avoid bias
Watch customers
Alternatives
Clear competitors
Other alternatives
Differentiation: do better
Communicate
Mark Twain
I didn't have time to
write a short letter
Elevator pitch
Most Companies are Reactive