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International Alert - Coggle Diagram
International Alert
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CPT's
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Blog (inc. news, case studies, jobs)
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Opinion Shapers
Western Governments
(Netherlands, Sweden, the UK and the US)
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Foundations and trusts, commercial contractors and corporate partners, ‘multi-mandate’ NGOs
Which includes influential international NGOs working on humanitarian aid and development, and thinks tanks
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KPI's
Business goals
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Increase sign ups to our newsletter and events, and use of our contact page
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Technical goals
Simpler frontend navigation, with a smaller site footprint
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Easier analytics set up around key goals such as sign ups and report downloads (across Google Analytics and paid ad platforms)
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