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Marketing for Indies, Initial Pitch, image Do not wait until release…

- - - - Classic theory
      - Consumer profile
        
        Innovators
        
        Press
        
        Bloggers
        
        Fans of similar games
        
        Early Adopters
        
        Wider social media - followers
        
        Broader gaming sites
        
        Mass market
        
        Advertising
        
        App store review
        
        App Store/Google Play features
        
        Laggards
        
        Price purchasers aka cheapos waiting for steam summer sale
  - - - Community building
    - - Launch
        
        Do not send too much until community is built
    - - Retain
  - - - Adverts are not branding
      - Copying someone else is not branding
      - Logos are not branding
      - Branding is not making something blue because you like blue
    - - the manifestation of your positioning
        
        What is positioning then?
        
        Not a slogan
        
        It's not saying "I am better than you".
        
        Is the way that you attempt to create an impression in someone's mind
        
        i.e. "You;ve drank the most popular german beer in the US. Now, drink the most popular german beer in Germany." This immediately positions the competitors as only the most popular beer in US